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Smartphone App is This Generation's Radio
Photo Courtesy UNL Photographic Services
Courtesy: NU Media Relations
06/10/2014
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Nebraska’s $12.3 million Memorial Stadium Fan Experience Improvement Project has a lot of important touch-points.  A new sound system will probably be the most dramatic improvement for fans who are well aware that the previous sound system was well beyond its 15-year life span.  But don’t underestimate what will be the largest collegiate stadium installation of a new, state-of-the-art wireless network system.  “For my generation, the mobile phone is what the radio was for our fathers and grandfathers,” Kelly Mosier said, “so this improvement project is really about us extending our ability to interact with fans through the device they use most.  Younger fans use their mobile phones in the same way that our parents would use the radio.”

The vast majority of Nebraska football season ticket holders certainly can identify with that statement from Mosier, the director of Digital Media for Nebraska Athletics.  “We’re just trying to make sure we stay up-to-date with our younger fans and how they interact during the game,” Mosier said.  “We expect younger fans will be more engaged with their mobile devices, but there will be something for everybody, even for those who just want to find rosters or check out stat updates or game recaps.  I expect that many will not necessarily want to participate in social media, but still will want to follow what people are saying on Twitter or Facebook.”

NU Wireless Network Largest Collegiate System

Nebraska’s new wireless network system will be the largest collegiate system and second largest Cisco Connected Stadium deployment in North America, behind only AT&T Stadium, the NFL home of the Dallas Cowboys.  Pinnacle Bank Arena, home of Nebraska men’s and women’s basketball, is a Cisco-connected system, along with collegiate football stadiums at Penn State, Stanford, plus the Carolina Panthers in the NFL and Yankee Stadium in Major League Baseball. 

Fans will be able to check venue maps with concession stands, restrooms and emergency stations – an experience that will be added to the Huskers App available to the iOS and Android users, thanks to Nebraska Athletics’ continued work with longtime partner NeuLion, a leading internet video technology provider for live and on-demand interactive content for any Internet-enabled device.  Through this smartphone application, in-depth access to information about the game will include exclusive streaming video content available only to those inside Memorial Stadium.

Taking HuskerVision Experience to Mobile Devices

Nebraska will feature exclusive video content that will extend the HuskerVision experience beyond Memorial Stadium’s existing big screens, giving fans control of the video experience on their own mobile devices.  With more content and functionality, Husker fans will benefit from the Internet Protocol Television (IPTV) system that will deliver high-definition video on every channel and ensure unique camera levels with live, in-game stats.  The live content also will be delivered instantly and dramatically to Memorial Stadium concourses, club seats and inside the 101 suites throughout the stadium.  Nebraska has sold out 333 consecutive home games since 1962 and is ready to inform and entertain loyal Husker fans like nowhere else.  We believe in being well-connected, and we want our fans to “be ready” for the fan experience improvements when Florida Atlantic visits Memorial Stadium for the season opener on Saturday, Aug. 30th.

Every improvement is “designed to provide the best college football fans in America the best game-day experience possible,” Director of Athletics Shawn Eichorst said.  “These projects are a big step in ensuring that there is no better place to be on college football game day than in Memorial Stadium.”

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