Courtesy: NU Media Relations
Nebraska and adidas Extend Partnership
LINCOLN, Neb. - March 15, 2013 - The University of Nebraska Athletic
Department and adidas today announced a new contract that extends their
partnership through 2018. The contract was approved Friday by the Board of
Regents at their meeting in Lincoln.
The five-year contract between Nebraska
and adidas runs through June 30, 2018 and replaces the current eight-year deal
that expires at the end of June. The new
contract continues a relationship that began in 1995 and grants adidas the
rights to serve as Nebraska's official apparel and footwear provider for each
of Nebraska's 24 varsity sports.
"We are pleased to extend our contract with adidas as we
look to continue to grow and extend our Nebraska Athletics brand world-wide,"
Nebraska Director of Athletics Shawn Eichorst said. "Their products are
of excellent quality across all sports and through the years they have also
provided superior customer service to our programs. adidas has been a
great partner for us and we look forward to working with them over the next
The long-standing relationship between
Nebraska and adidas was a key factor in the decision to continue the
"adidas and Nebraska have been partners
for nearly 20 years and we look forward to continuing to work with the university,
the athletic department and their student-athletes," said Chris McGuire, adidas Director of Sports Marketing. "Our new contract allows us to continue to
provide footwear, apparel and accessories that
help the Huskers become stronger, lighter and faster. We've had a successful history with the Huskers and the future is
bright in Lincoln."
Throughout Nebraska's partnership with
adidas, the company has made a commitment to service and adidas has assigned a
full-time service representative to work exclusively for Nebraska's athletic
programs on campus. That benefit will continue throughout the length of the new
adidas has been providing innovative products for the world's best athletes for
more than 50 years, from past legends to today's superstars, such as Derrick
Rose, Dwight Howard, Lionel Messi, David Beckham, Robert Griffin III, Von
Miller, Candace Parker and Heather O'Reilly.
adidas is the official uniform and apparel provider for the National
Basketball Association and Major League Soccer and develops high-performance footwear, apparel and
accessories for more than
70 collegiate programs including Nebraska, Notre Dame, Michigan, Texas A&M,
UCLA, Tennessee, Indiana, Wisconsin and Louisville.