TD AMERITRADE Chairman Joe Moglia is volunteering his expertise to Nebraska’s athletic department.
Photo by Scott Bruhn/Nebraska Communications

TD AMERITRADE Chairman Moglia NU's New Life Skills, Leadership Consultant

By NU Athletic Communications

The Nebraska Athletic Department today announced that beginning July 29, Joe Moglia, chairman of TD AMERITRADE Holding Corporation, will work under the direction of Nebraska Associate Athletic Director Keith Zimmer and will be the life skills and leadership consultant for football.

Moglia will join Nebraska’s nationally prominent Life Skills Department, which provides services in the areas of personal and team education on societal issues, career counseling and education, and community outreach to the University’s current and former student-athletes.

In this role, Moglia will help encourage student-athletes to focus on career aspirations after football, whether immediately following college or after a career in the National Football League or another professional athletic organization.

Moglia is donating his services to the University in his new position and remains chairman of the board at TD AMERITRADE. He will help Nebraska student-athletes better understand their unique leadership roles and how they can best exemplify the responsibility of being ambassadors for the University of Nebraska.

Prior to his career in financial services, which most recently included eight years as chief executive officer of TD AMERITRADE, Moglia coached football for 16 years. He was the defensive coordinator when Dartmouth College won back-to-back Ivy League championships.

As defensive secondary and special teams coach at Lafayette College, his players set national and school records. He also turned two high school programs around, authored 11 articles in national coaching journals, wrote a book on football, and has since been inducted into two high school halls of fame.

Nebraska Reestablishes His Career in Football

“Joe is well-rounded in the financial world and has experience at the highest level on Wall Street, but he also has a real passion for football,” Nebraska Athletic Director Tom Osborne said. “He was a very effective coach and has always wanted to get back into it. Now that he’s moved from CEO to chairman, he has more time, and this gives him the opportunity to reestablish his career in football.

“Joe is organized, systematic and has the ability to get things done,” Osborne said. “I’ve known him for three or four years and had the opportunity to become better acquainted with him the past six months. While he will not be coaching, he’ll be very active in life skills. He can interact with student-athletes in all of our sports programs and teach them the fundamentals of finance and how to invest.

“Working with Nebraska and seeing how a top program operates administratively is a good way to reconnect with football,” Osborne said. “With his background and track record, Joe could be leading any number of major corporations, but he wants to be here to learn how we operate and show how he can contribute.”

“We’re delighted that Joe will support our student-athletes in football,” Nebraska Coach Bo Pelini said. “It’s not every day that the only person in the world who’s written a book on both football and investment strategies wants to volunteer his expertise. We appreciate what he’s accomplished, and we’re looking forward to working with him.”

Moglia is the author of “The Perimeter Attack Offense” and “Coach Yourself to Success: Winning the Investment Game.” Under his leadership, TD Ameritrade has become the world’s largest online discount brokerage firm (in terms of the number of retail online equities placed each day).

Despite his business accomplishments, “I suppose people will say this guy hasn’t coached for 20 years, so what can he do now?” Osborne said. “That’s why he wants to learn how we operate and bring some leadership abilities of his own to the table. I don’t know where it all will lead, but I think Joe would be a good coach.”


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