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Expand Their Experience

By NU Athletic Communications

Since architecture is a visual art, and buildings speak for themselves, Nebraska will showcase both time-tested simplicity and modern-day elegance in the $63.5 million expansion of its East Stadium.

When the curtain went up to reveal Memorial Stadium's last likely major expansion project, Expand Their Experience, Big Red fans around the world finally could see architectural renderings that warms, exalts and stimulates every sense you have of the only stadium in the history of college football to sell out 311 consecutive games.

If you were thinking this expansion might be just another round of more suites, more club seats and more reserved seats growing out of more concrete to increase game-day crowds from 85,000 to 91,000, you learned otherwise.

This isn't just a facial. This is an extreme makeover that will literally raise the roof, making the East Stadium roughly twice as tall as it is now, so it can include two 20,000-square feet areas, one of which will be the home for the Nebraska Athletic Research Facility, which will use cutting-edge imaging technologies and research to better understand foundations of behavior that contribute to health, injury and disease.

If architecture is a social activity that can communicate, interact and change behavior, Nebraska has hit the jackpot on this one. The East Stadium architecture is designed to have a timeless-like quality, and fans got a glimpse of it by visiting Expand Their Experience for projected images and a video flythrough.

You Can Help Expand the Nebraska Student-Athlete Experience.

Expand Their Experience is all about broadening the experience of the Nebraska student-athlete. "The intent of this fundraising campaign is to provide them with every opportunity they can possibly have to be great," Meyers said. "Once you get to the expandtheirexperience.com website, you understand why we want to deliver "The Ultimate Competitive Advantage".

"The only reason we're able to do things that no one else can do is because our fans are different than everyone else's fans," Meyers said. "Our tradition is built on their tradition. We're different here. We live fairly simply. Our core values and our relationships are based on a value system that ultimately leads to our success. There really is no place like Nebraska."

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